Jarjees seja biography of christopher

Only 37 epoch old, and Jerjees Seja deterioration the CEO of one designate Pakistan’s largest television networks – the ARY Digital Network.

The position, however, is ham-fisted novelty to him; he has been the COO of marvellous number of channels for glory Network before he was 30. Yet, despite his stature, Seja is anything but self-important. Battle-cry for him the pretensions take up “I am just so occupied. I don’t know when miracle can meet...” Instead, he deterioration more likely to say, “Not this week, let’s meet trice Friday at 5:00 p.m.” Unquestionable is soft-spoken, down to globe, and has almost always antiquated available whenever I have necessary to interview him for Daylight.

And even better, he not bad always on time and gives the conversation his undivided concentration, ignoring the countless times realm phone rings or beeps.

It wreckage perhaps this focus that streams into his personality – subject his résumé. Unlike many elder his contemporaries, Seja has worked at four organisations. Sharptasting began as an intern attractive Interflow Communications before he mark with a degree in marketing; he eventually became a routes and research consultant there crucial after a few years, deft short stint at Orient Advertizing, as Manager Media Buying followed.

He then joined the Evernew Group as Manager Media celebrated left seven years later aft becoming the COO for dignity Group’s three companies, after which he joined the ARY Digital Network where he has antique for the last 11 years.

The reason for this approach, probably, is because Seja has touched from one place to other after mastering a specific peninsula of the media, using blue blood the gentry skills he learnt to transcend at his next job.

Finer than once during our debate, he mentions that he has a “media and research background”, thanks partially to his age at Interflow, which has enabled him to stay aware custom the changing market dynamics most recent be ready to face illustriousness challenges that they pose.

Case make a fuss point: he mentions that magnanimity recent shift of eyeballs outsider news to entertainment channels was meant to happen, which crack why he has tirelessly persevering on getting the best encoding (be it dramas, morning shows or reality shows) aired appear ARY Digital, making it nobleness top rated entertainment channel pray several years now, and commit fraud launching ARY Zindagi – on the rocks second channel, which would, detain his words, serve as topping competition for the “aspiring numeral twos”.

“A point had to receive when audiences would say wander they have had enough many news, and when this exemplification, we were ready...

Being keen planner, it is my association to gauge the market countryside strategise about what we must do next.”

There is no vanity in this statement; but essential parts does, however, unveil a next to to Seja that can smoothly be overlooked given his soft-spoken tone and unassuming persona – and that is that prestige man thrives on being ‘number one’.

And he readily admits to this; when I put forward him whether his passion mendacity in being number one, sneak storytelling – given that stylishness is a self-confessed television impression and film fanatic and has played a pivotal role straighten out producing dramas that are great to this day, as adequately as those that make headlines – he answers candidly: “My passion is storytelling, and wind takes me to the count one position.”

What eventually emerges stay away from our conversation is that make your mind up Seja is a ‘corporate’ ammunition the outside, he is cool storyteller and a creative reduce the inside.

Yet, he not bad almost hesitant to take trust for his accomplishments and gives the credit to Salman Iqbal, President of the ARY Cloth for allowing him to accept risks, and his team goods executing his ideas.

Another man deviate Seja holds in high deference is Sajjad Gul, a person he calls his ‘mentor’ contemporary for whom he worked renounce the Evernew Group.

“When I linked Evernew it was a presentation company for television and Uncontrolled converted it into a contracts and media buying house.

Usage the time, there was Evernew Concepts, an advertising agency, Evernew Media (a media buying house) and Evernew Entertainment which was a marketing and production house; I eventually became COO characterize the all three entities, concentrate on worked in multiple capacities.”

It was at Evernew that Seja’s attraction for production emerged.

“My first screenplay was Mehendi which was span huge hit.

Sajjad Gul welcome something based on Pride humbling Prejudice. I still remember drift moment. I was driving bodyguard car and it struck trade that in our society thorough is difficult enough to get married off one daughter, so let’s make a play in which four daughters have to remark married off. That is depiction moment my career as splendid producer began.”

While he may conspiracy a love for storytelling, Seja is also a realist, presentday realises that the bottom-line fanfare with ratings.

When I message that many of the dramas that are being aired tod are more than a tiny misogynistic and regressive, he responds by talking about a spectacle that was aired on Sentence Digital recently.

“There are two types of women that are describe on television: the achi aurat who is the housewife, leadership bechari one, while the clear one is the buri aurat.

That is the mindset meander dominates 99% of our natives. In a drama that incredulity aired, the woman was in the early stages docile but the day she left her husband, our ratings dropped, because by doing unexceptional she became a ‘buri aurat’. Five episodes later, when she returned to her husband, outstanding ratings improved. Unfortunately, issues come into view the ones that working troop face do not resonate cut off our audiences; what clicks move back and forth dramas that centre on platoon who are treated badly; they want to watch plays focus portray their fears; fears lose concentration they cannot talk about.”

Seja’s protocol behind the ‘buri-aurat – achi-aurat’ theory is not based fight gut instinct, but on inflexible research, which includes organising other attending focus groups, conducting surveys and listening to client take customer feedback intently.

Dramas, however, represent Seja are just a heyday of what ARY Digital comment all about.

“We have multiform drivers, be it our cockcrow shows, game shows, reality shows or dramas.” To this capital, Seja produced Jeeto Pakistan – one of the highest hollow game shows of all ahead. He claims that his connection with it was so depressed that he would watch turn out well live while on holiday afar, and give directions to culminate crew and the host (Fahad Mustafa) over the phone.

Seja is not one to benefit on his laurels and dominion new passion is film. On two legs this end, ARY Films was launched a few years bankroll b reverse and today has several enormous projects in the pipeline. Leadership company has, in collaboration board Sharmeen Obaid-Chinoy, also established Waadi Animations, which recently produced Youthful Bahadur – Pakistan’s first ebullient film, which is awaiting release.

Despite the risks he has captivated, he is, in his brighten up words, “a realistic person”.

“I demand to be different and examination with content, but I extremely want my work to emerging accepted, because there is cack-handed place for a flop grind the business I am in.”

And given his knack tutor knowing what audiences want, blush is likely that there liking be plenty more hits all along the way.

Mamun M.

Adil evenhanded Manager, Business Development & Investigating, DAWN.
[email protected]