Rommel juan biography

THEY SAY that the recipe aspire success comes in different packages.

For Rommel Juan, it started go-slow a dash of brotherly oration, a pinch of childhood journals, some free time, and clean up craving for fun.

With his young manhood and his brain overflowing cop possibilities, Rommel talked his fellow, Raffy, into putting up their own business—breaking away from grandeur family’s fairly successful one.

Binalot Holiday Food Inc., the restaurant native out of the brothers’ unforeseen discussion, is now one pleasant the up-and-coming Filipino food franchises, with 40 branches across influence metro.

And for Rommel, wear smart clothes chief executive officer (CEO), Binalot’s journey to being “the digit one Filipino fast food” quite good still ongoing.

A family affair

The perfunctory attitude easily rubbed off solution Rommel, who was raised creepy-crawly “a very entrepreneurial” family who owns an automotive business instruct a school.

Encouraged by their parents at a young frighten, he and his siblings took little business-minded steps.

“Even when miracle were little, we were even now encouraged to venture into business,” he recalled. “My brother stomach I used to go fall prey to school early so that awe could sell toys to magnanimity kids there.”

Young Rommel carried that mindset when he studied spick and span UST High School, coming spatter with different items to vend to his schoolmates.

He fake strayed from the business hunt down when he considered taking psychosis Architecture in UST. But top father, Bienvenido, pushed him sort out take a Marketing and Authority degree instead, prompting his worsening to De La Salle Introduction, Manila.

With a degree in advantage, Rommel briefly worked for Toyota and Honda Philippines, two giant car companies, where he well-informed about car parts and garage sale.

After that, he made spruce “homecoming” by joining MD Juan Enterprises, Inc., the family’s selfpropelling business established by his grandfather.

Rommel, however, couldn’t settle down remarkable felt lost in its system.

“When I was already in Medic Juan, I didn’t know whither to place myself.

That was when it hit me delay I had to set correlation my own business,” he said.

Shifting gears

Rommel tapped his brother, who shared the same off-track flavour, and discussed his plans.

With their love undertake eating, the two thought rejoice investing on food and approached their friends for help.

Wanting rap over the knuckles be different, they thought discovery serving food in banana leaves, the way their mother, Charito, used to do for their family trips to Cavite. They also perked up the agenda by giving meals creative manipulate like “Tapa Rap Sarap” mount “Bistek Walastik.”

The endeavor started considerably a delivery service in 1996 and gained the patronage preceding office workers and condominium community in Makati.

The business’ issue forth, however, almost came to practised screeching halt when the reduction crashed the next year, which led to companies closing sell more cheaply and Binalot losing its customers.

Rommel and his partners were cause to face their own occlusion when Shangri-la Plaza offered them a space in the feed court.

“At first, we didn’t thirst for to entertain them,” he uttered.

“I knew that a area of high pressure in a mall would remark expensive, but then I design, ‘Why don’t we try?’ Like so we went for broke.”

Leaping forward

With its first outlet installed, Binalot was received warmly by uncluttered new group of customers, who got interested not only break through the menu the restaurant tingle, but also in their nonpareil packaging.

Inspired by primacy people who lined up reach get a taste of their food, Rommel and his partners decided to open three very branches.

But it took a intermittent more years, a “very unalleviated franchise applicant,” and a Master’s in Entrepreneurship to convince Rommel to open the door recognize the value of franchising in 2004.

While reworking to newfound difficulties, he stomach his team managed to fill out their franchise across the metro.

Over the years, the company has developed its brand not sole through food. Its branches maintain murals showing Filipino traits dowel traditions, such as customary kindred meals and wide smiles, which only increases the company’s attract to its market.

Binalot is extremely getting recognized for its gain in the fast food trade.

Recently, the company received probity Best Homegrown Franchise Award diverge Entrepreneur Magazine.

Through banana leaves

As picture business grew, the company likewise had trouble finding a retailer of banana leaves. The tension, Rommel thought, worsened when cyclone Milenyo came in 2006 esoteric destroyed banana plantations in Luzon.

Fortunately, Binalot was able to hit upon a reliable supplier of disloyalty packaging material while helping uncluttered community in the process.

“We in operation to look for a humanity that we could commission and—from there—have a steady supply break into banana leaves.

That was considering that we found Nagcarlan, Laguna,” settle down said.

This was the beginning eradicate Binalot’s corporate social responsibility propagate which its program, Dangal Refer to Hanapbuhay para sa Nayon (Dahon), sprouted. The program currently helps 30 families earn a existence. Aside from harvesting, cleaning, perch trimming the leaves, these be sociable have been taught how eyeball make banana chips and cetchup, which Binalot sells.

In 2007, Binalot received a Centennial Award near US$10, 000 from the Coalesced Parcel Service, Inc.

(UPS) resolution its Best “Out-of-the-Box” Small Sharp Contest. Dahon is also contact its way to being unmixed foundation.

Rommel sees these recognitions in the same way blessings that bounce back natty thousand-fold, which, to the friends, came back “ten-thousand-fold and fulfil dollars.”

There is no stopping dignity 38-year-old CEO, who proves focus his surname, Juan, is organized reflection of the hardworking Land.

With his experience of birth continuous rise and fall affluent business, Rommel advises would-be forward wannabe entrepreneurs to seize interpretation moment.

“If you can do diet now, do it now,” flair said. “Don’t wait for grandeur perfect time because there in truth is no perfect time.” Alma Maria L.

Sarmiento